Event details
The magical 6 are:
1. AD MAD SHOW –
2. CASE STUDTY-
3. Mgt. GAMES-
4.
KABADI BAZAAR
5.
BUSINESS PLAN ( Innovative Idea)
6.
AD Guru ( Advertising Quiz)
Details...
a.
AD-MAD show :
The heritage of marketing fest, and one of the most
creative event of the fest. Each team will be given a product by the esteem
panel of judges. And they will have to prepare an advertisement for the same,
the best advertisement wins.
b.
CASE STUDY
Each participant will be given a common case, on the
basis of the same judges will ask them questions. The most convincing answer
wins.
c.
Mgt. Games:
A set of marketing based fun games such as ULTA-PULTA (mystery solving), and
Bransharaz, where 1 team member will have to enact a given brand name to other
team member.
d.
KABADI BAZAR:
One of the toughest competitions in MARKATHON 2013,
every participant will be given a waste product (such as. Used tissue, stick,
broken chair etc), the participant will have to try to sell the same to the
audience and convince the judges by his selling pitch. Best effort wins.
e.
BUSINESS PLAN:
Each team from different colleges will present a
Business plan of new and innovative
product or service. It will include a plan
for Research, finance, marketing, HR,
production etc, followed by questions by
the panel. The most innovative and realistic
plan wins.
f) AD GURU
This is an Advertising Quiz. There would be Audio,
Visual Rounds and general
questions related to the field of advertising. The
Quiz will have two elimination
rounds and one final round.
RULES & REGULATIONS
1. AD-MAD SHOW
·
3 members per team.
·
Product will be given on the spot.
·
2 minutes for preparation.
·
5 minutes for performance
2. Case study
·
2 members per team.
·
Case study to be given 15 minutes prior to the event.
3. Mgt. GAMES
·
2 members per team.
·
Topics will be given on
the spot
4. Kabadi Bazaar
·
Single participant from each college.
·
Product to be given on the spot.
·
2 minutes time to convince the judges.
5.Business plan (Innovative Idea)
·
2 members/team.
·
Product/service must be new, unique and innovative.
·
Presentation must cover finance, marketing, production &
HR policies.
·
Presentation time is 15-20 minutes
- Ad
Guru
·
2 members per team
·
Two elimination rounds
·
One final round
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